I use EFT as my main method of helping ex-smokers-to-be kick the habit. EFT stands for emotional Freedom Techniques. In the hope of attracting more clients to seek treatment with this wonderful method, I set about a new experiment in marketing, with surprising results.
To start, let me tell you a bit of background. Those looking for EFT for stopping smoking may well be very skeptical. After all, you do no not get all and sundry swearing by EFT as the method that helped them. Of course, that is because more people know other methods like hypnosis, quite sim[ply because it has been around for longer. But mostly people are skeptical about the use of EFT to stop smoking because by then they will have probably tried everything else and they only consider EFT as a last resort. Naturally, if everything else has failed, the logic is that surely EFT will too. So, in search for a totally believable testimonial, I found two clients who were happy to have the whole of their treatment recorded for all to hear.
I wanted potential clients to hear just how the treatment was progressing, so that they could understand exactly how they will let go of that smoking need, desire, or whatever you wish to call it.
Riaan and Robbin were great and provided hours of totally authentic treatment recorded live. The whole treatment was over the phone. i did it to show potential clients that they need not suffer and wait till they can travel to see me but could simply call and get a treatment.
So, with some great recordings, you would think that the clients would be queuing up – pounding at the door! Not so, I am afraid. Hardly any smokers have listened to the recordings.
And when smokers do listen to the recordings, often the expectation is of a different treatment for them rather than the same thing that Riaan and Robbin had.
Some smokers have also expressed distrust of the recordings, as if they could have been staged.
So why did this marketing experiment not succeed? I am not sure. My feeling is that for many smokers, there is a big element of what is called Psychological Reversal. This is when the person wants to move forward but their disrupted energy is holding them back. This is not due to lack of willpower, or some personality defect, it simply is an energy thing, one which can be helped with EFT too. Psychologiocal Reversal is an element of any addiction.
Those who had already tried EFT (for example, downloaded the manual from the founder at ) for other challenges were happy to come forward for treatment. But they did not bother with the recordings, because they were already open to the idea. I think that maybe Psychological Reversal for them had reduced somewhat by the EFT they did before contacting me. Who knows?
Whatever your decision, you must always consider the risks. Start smoking or even stop smoking, you have to enjoy it and you have to do it wholeheartedly. USB lighter gives you comfort in smoking, besides being easy to carry and elegant, this lighter does not need any ingredients, because it is an efficient way of charging by means of a USB charge. if you make a decision to smoke, then be an elegant smoker.
I am sure others could come up with other suggestions why.
Or it could be simply that I need to be sharpen my marketing skills.